Celebrate World Water Day: Support the Liquid Courage Campaign

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Water has a lot more to do with fashion than just bikinis and doing laundry. It takes 2900 gallons of water to grow enough cotton for one pair of jeans! So, here’s a good question: water covers 70% of our planet but how much of that water is drinkable and accessible?

The answer is .03%. Not 3%…not .3%… but .03% – pretty unsettling, I would say!

By some estimates that leaves nearly 2 billion people without access to clean drinking water and many scientists believe that by 2040 we may need to find 40% more water. Think about how hard your life would be if you could not just turn on the tap and let it flow. There are serious water challenges throughout our world. Though shorter showers help, we are all going to need a little Liquid Courage to develop large-scale solutions.

If you think there is nothing you can do, guess again. The Nature Conservancy needs your help to spread the word about this growing crisis by visiting their new Liquid Courage website learning about their mission and the Liquid Courage campaign and discussing it with every one you know.  The aim of the campaign is to catalyze a conversation about water across digital platforms (Facebook, Twitter, Media, Blogs) and get the conversation (and the water) flowing.

Find out where your local water comes from and start guarding that precious supply of water with the power of your actions and voices. Check out what Adam Freed, Giullio Boccaletti and Emily Simmons of The Nature Conservancy’s Global Freshwater Team are saying on Twitter -  @AdamMFreed, @G_Boccaletti and @Eco_Em.

For over 60 years, The Nature Conservancy has been working around the world to conserve the lands and waters on which all life depends. The Nature Conservancy has more than 400 freshwater experts working on protecting water at its source. In Patagonia, they are working with Patagonia Inc. to help local farmers protect grasslands from desertification by properly managing streams. They have also partnered with MillerCoors to brainstorm methods to be more efficient with water used in beer brewing.

Today is World Water Day.. Celebrate by going to to find your Liquid Courage and be part of the solution.

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